Header bidding and beyond – a Sortable Publisher Day talk with Christopher Reid

Sortable Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Forecasting, Industries, Lazy Loading, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Products, Sortable Select, Strategy, Trends

Sortable had the pleasure of hosting our first ever publisher event at Google New York this past February.  In the first of our videos from the day’s presentations, Sortable’s CEO Christopher Reid will walk through: If you’d like to know more about Sortable’s approach to header bidding, or would like to see a dashboard demo, let us know:

Stats show viewability outlook still unclear

Sortable Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Forecasting, Industries, Seasonality, session rpm, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Products, Sortable Select, Strategy, Trends

We’ve taken a look at our desktop and mobile ad units network-wide to help our customers improve and understand their viewability performance. Here is what data we’ve found, and how you can use what we’ve learned: Conclusions we can draw: Previously we made the case that viewability was not the metric of the future, and it seems that the industry …

10 Ad Tech trends to watch in 2017

Sortable Ad Ops, Adtech, CPMs, Forecasting, Strategy, Trends

Header bidding moves server-side, video is on the rise, and the live-stream will be mainstream. In a rapidly-changing industry, it’s hard to stay on top of predictions for 2017. We’ve rounded up the top 10 trends to watch for in 2017. Header bidding is revolutionising digital advertising and header bidding containers are an essential element in managing this new technique. …

Top 5 Ad Ops conferences to attend in 2017

Sortable Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, Strategy, Trends

We return with our second installment of ad ops conferences to attend for the year. Most of our picks from last year are back, and we’ve updated the dates, locations, and costs for each. These events are great places to stay up-to-date with the ad tech industry ” what to expect, what is important, and where the industry is headed. …

Counting what counts: CPM vs. revenue

Christopher Reid Ad Ops, Adtech, CPMs, Forecasting, Sortable for Prebid, Strategy

It’s common for publishers to use CPM to compare the performance of ad partners. However, CPM doesn’t take into account a variety of factors, and can leave publishers confused when the CPMs on partner dashboards don’t translate to revenue. In order for publishers to truly understand how partners are performing, they need to look at eCPM and revenue, not just …

RTB explained: how Ad Tech learned from big finance

Sortable Ad Ops, Adtech, Strategy

The computerization of the finance industry began in the 1970s when they began to use computers to efficiently route orders through the exchanges. Realizing the utility of these machines, they added tasks and responsibilities to these automated systems in order to speed up processes that were traditionally completed by humans. As these technologies were developed, people felt more comfortable allowing …