In 2012, a report conducted by IAB found that only 9% of internet advertising revenue was a result of mobile. Since then, mobile ad spend (including ...

Viewability is a hot topic for every publisher as it’s a key metric for improving your ad revenue and maximizing the content that you work so hard ...

Last updated on June 2020 We’ve always discussed how it’s important to understand how seasonality affects CPMs in order to effectively benchmark, ...