When you’ve got advertising space on your website, it’s entirely likely that at some point you’ll come across malicious, spammy, or downright illegal ads. And, unfortunately, your website visitors will likely see these ads before you do. With almost every… Read More »How to Remove Bad Ads From Your Website
Ad experience is one of those terms that can mean different things to different people, so the best place to start is by defining what it means to Neal Thurman, Co-Founder of the Brand Safety Institute (BSI) and Director of… Read More »What is Ad Experience and Why is it Important?
Brand safety. Two words that marketers, advertisers, and C-suite executives tend to throw around, but how many people actually know what it means, and why it’s important? Here at Sortable, we talk about brand safety a lot — because it’s… Read More »What is Brand Safety? Why Knowing Your Partners is Important.
Every publisher knows that in the world of ad monetization, traffic is king — and monetizing that traffic can mean major revenue. The challenge is that in order to work with most Ad Ops providers, including Sortable, a minimum traffic… Read More »How to Improve Your Site Traffic With High-Quality Traffic
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