As a publisher, you must constantly search for new and innovative ways to successfully monetize your website. Bringing traffic to your website and generating a significant revenue stream can be quite challenging, especially when facing a constantly changing industry. If… Read More »AdSense for Arbitrage Publishers
Most publishers understand that ad servers play a significant role in their ad earnings. Of course, as a publisher, you need an ad server that can offer you both flexibility and maximum control over your ad inventory. It should also… Read More »What is Google Ad Manager?
If you’re the sort of person who only really scans websites and doesn’t spend a whole lot of time reading them in depth, you may only be subject to a single ad impression from any ads you’re exposed to. But,… Read More »Using Ad Refresh with AdSense and AdX
Like credit card applications, Google has detailed policy and terms documents for using AdSense and Ad Manager. Unfortunately, many publishers don’t spend time reviewing the terms and are surprised when Google notifies them about a violation. Page-level, site-level, and account-level… Read More »Page-Level, Site-Level, and Account-Level Enforcements in Google AdSense and Google Ad Manager
Google provides you with many different products to help you monetize your online platforms. Two of the most popular products for publishers to use are Google AdSense and Google Ad Manager, which have dominated the programmatic advertising scene. However, it… Read More »Google AdSense vs. Google Ad Manager
If you’re a publisher with a sizable number of website visitors each month and don’t currently use AdSense for monetization, you could be throwing money away. Even if your blog is “just” a passion project, if it generates a guaranteed… Read More »Your Google AdSense Questions Answered
It’s 2021 and you might be considering it’s time to step up your advertising operations game. Since you’re reading this, there’s also a pretty good chance that you use Google AdSense to fill a bunch of your inventory. And why… Read More »Google AdSense Alternatives in 2021
We know that seasonality can impact your site traffic but a significant decrease is a cause for concern. More notably, when your ad click-through rate simultaneously goes down. When this happens, most publishers start talking about Google’s “Double-Click” or “Two-Click”… Read More »8 ways to address Google’s Two-Click Penalty