Nowadays, we have to work harder to find hope when it seems like there are so many things to worry about. We find ourselves gravitating towards things that bring us comfort, like rewatching beloved movies and TV shows, spending time… Read More »Seasonality and the Rise of the CPMs
This pandemic threw us all in for a loop – impacting ad revenue and yield. When we were planning our 2020 projections, we didn’t see COVID-19 on the horizon or how it would have such an impact on the entire… Read More »Maximize Yield in Q4 2020
Last updated on June 2020 We’ve always discussed how it’s important to understand how seasonality affects CPMs in order to effectively benchmark, forecast, and predict revenue. As we move into July and August, publishers in the northern-Atlantic regions, like North… Read More »Seasonality And The Summer Slowdown
Have you been affected by seasonal trends? Unsure of what it is or how to address it? We go into the basics of seasonality. What is seasonality? Seasonality is the impact on advertiser spend and ad revenue by major consumer… Read More »A seasonality primer
Last updated: March 2021 As the new quarter begins, you may have noticed a drop in your CPMs. Seasonality (looking at how you — and the ad industry as a whole — are affected by the time of the year)… Read More »Seasonality, CPMs, and you