Using a cache to serve static assets is a great way to reduce the load on your web server by decreasing the number of requests it receives. It’s most useful for content that doesn’t change often. A static asset is… Read More »How To Serve Static Assets To Improve User Experience
Page load speed is a concern for many publishers nowadays, especially with Google’s upcoming roll-out of Core Web Vitals. But what does that mean for you? If you aren’t familiar with the issue, or you just want to learn more,… Read More »Page Load Speed – Just the Facts, Please
The future of the web is image-heavy. While the original vision was for text and links, it’s increasingly becoming an image-driven world. In fact, research has shown that sites with images make your user more likely to browse around. If… Read More »How to Serve Next-Gen Image Formats in Modern Browsers
You’re probably familiar with Core Web Vitals and didn’t even know it. If you own a website, you’ve most likely visited PageSpeed Insights to see how your website’s page experience is performing according to Google’s standards. PageSpeed Insights (PSI) reports… Read More »What are Core Web Vitals?
When you’ve got advertising space on your website, it’s entirely likely that at some point you’ll come across malicious, spammy, or downright illegal ads. And, unfortunately, your website visitors will likely see these ads before you do. With almost every… Read More »How to Remove Bad Ads From Your Website
At Sortable, we understand how challenging it can be for newcomers to launch a profitable website, whether that’s a blog targeting new moms or an e-commerce store with thousands of products. Some of the most vital components of a successful… Read More »Using a Sitemap – An Easy Win to Get Your WordPress Site Noticed
Have you ever wondered how Amazon is able to offer such quick delivery times for such a wide range of items? It’s because they aren’t shipping from one central location, with some packages arriving faster for some customers who are… Read More »How Does CDN Caching Work?
As we spend more of our time on the internet, we’ve adapted to get the most out of sites as possible. Being exposed to constant ads is an accepted fact that comes with ingesting free content, but instead of getting… Read More »What is Ad Blindness and How Can We Stop It?
Based on our testing at Sortable, there’s little doubt remaining that site speed is a vital metric for successful search engine optimization. The catch is, having the fastest website on the planet doesn’t guarantee that your site will grow or… Read More »Top Four WordPress Site Speed Plugins for 2021
Ad experience is one of those terms that can mean different things to different people, so the best place to start is by defining what it means to Neal Thurman, Co-Founder of the Brand Safety Institute (BSI) and Director of… Read More »What is Ad Experience and Why is it Important?