When you’re using your smartphone or another smart device other than your computer to search for content on the internet, you’re likely encountering Accelerated Mobile Pages. Accelerated Mobile Pages (AMP) are what allow your mobile searches to be conducted at… Read More »What is AMP?
As a publisher, bot traffic can sometimes be the bane of your existence. When you notice that your website, ads, and campaigns have become sluggish or lacklustre in performance, the culprit is usually one of the various bots circulating the… Read More »How to Identify Bot Traffic
You may think that your website design doesn’t matter much if you’re not running a business in a flashy industry. However, we can assure you that it absolutely matters regardless of the industry you’re in. Just in case you didn’t… Read More »Optimize your Website with These Redesign Tips
You’ve probably heard the phrase “split testing” being thrown around if you own a website or are involved in ecommerce. If you’re unfamiliar, split testing is a fairly simple concept of comparing two website or webpage versions to each other… Read More »How to do a Split Test with Sortable
First Delay Input (FID) is one of Google’s Core Web Vitals (CWV). FID is an important user-centric metric for measuring load responsiveness, according to Web.dev. It helps quantify a user’s perception of a responsive or unresponsive page. How is FID… Read More »What is First Input Delay (FID)?
What is CLS? Cumulative Layout Shift (CLS) is a measure of a website’s instability. This measure determines whether a website behaves as the user expects it to behave. One of the most frustrating aspects of an unstable website is that… Read More »What is Cumulative Layout Shift (CLS)?
Largest Contentful Paint (LCP) is one of Google’s Core Web Vitals (CWVs). LCP is an important user-centric measurement of how fast the largest image or text block renders on a website page, according to Web.dev. How is LCP measured? LCP is… Read More »What Is Largest Contentful Paint (LCP)?
Have you ever wondered how Amazon is able to offer such quick delivery times for such a wide range of items? It’s because they aren’t shipping from one central location, with some packages arriving faster for some customers who are… Read More »How Does CDN Caching Work?
Based on our testing at Sortable, there’s little doubt remaining that site speed is a vital metric for successful search engine optimization. The catch is, having the fastest website on the planet doesn’t guarantee that your site will grow or… Read More »Top Four WordPress Site Speed Plugins for 2021
With Google’s help, finding answers to our problems is easy — and typically possible within a matter of seconds. However, if we’re not careful, we may also be putting ourselves at risk in the same short timeframe. When we visit… Read More »How to Secure a Website in the Chrome Browser