You can now watch all of Sortable's webinars in one convienent place.
Optimizing display ad revenue and UX
Want to unlock more from your programmatic ads? We’ll discuss real examples and industry trends that publishers should be aware of.
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Especially paying attention to in order to maximize their display ad revenue. In this hour-long webinar, you’ll hear from Chris Reid, CEO at Sortable, and Joshua Mendelssohn and Jeff Myers, Co-founders of Factinate.com as they share their learnings and insights in the complicated and ever-changing ad tech industry. You’ll learn how publishers are addressing challenges like the importance of viewability, ad quality, lazy loading, external vs. internal content recommendation, demand sources, and analytics.
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Analytics in day-to-day Ad Ops
In this webinar, you'll hear from Lila Hunt, Head of Publishing Solutions at Sortable and James Murphy, SVP of Monetization at TextNow.
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They'll be giving insight into why deeper analytics is critical to maximizing earnings, which metrics to watch and why, and what actions to take or test based on real examples.
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How to attract high quality buyers
Sortable and Sharethrough discuss how to increase ad revenue by attracting high-quality buyers.
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You'll learn: 1) how to increase your ad viewability and in turn, your revenue; 2)simple optimizations to increase your CPM rates; 3) how to capture high bids by taking advantage of native ads, and 4)what buyers really care about when choosing their bid price. We'll also take a deep dive into how you can implement better quality content, ad fraud protection, brand-safe content, and verifiable supply.
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