Sortable team members

Sortable Housewarming Party

Sortable would love if you’d come join us to celebrate for a night. The last year has been a wild ride. Our team grew from a cozy four to 25 (and we are still growing), our platform now reaches over 100MM unique users a month and we’ve had some lovely coverage in the press (even John Tory seemed to like …

Thinking of moving to Canada? Sortable is hiring

Sortable, a rapidly growing startup based in Kitchener-Waterloo, announced today its intent to offer a safe place for smart, nice people in the technology industry who are already starting to look for alternative living arrangements in anticipation of a Donald Trump presidency. Many Americans are fearful, with Trump leading the polls in the Republican primaries, and are considering a new …

Sortable makes Ad Operations easy as Pie

In order to properly manage ads on your site, you have to collect a ton of data, and calculate CPM, eCPM, RPM. CPC, CTR¦ it’s a never-ending list. Often we have to dig deeper and calculate the lift, the cost of loss impressions etc. While you are crunching all this data, the ad networks and advertisers are working in the background …

How Header Bidders Affect Latency

Back in January, I posted the findings from an experiment we ran to measure what happens when you increase the number of header bidders, and how that impacts CPM. We found that there is a strong correlation between increasing bidders and increased average CPM performance; we saw a 58% increase in CPMs when running 6 bidders versus none. I received a number …