Ad Refresh and Its Effects on CPMs

TL;DR Many techniques are used to draw more value out of an impression on a web page. These can vary from placing more ads to the page, to adding higher paying units (like video), making ads larger, or placing them in front of the page’s contents and forcing interaction. Another technique that can be used is the practice of refreshing, …

Google Isn’t Going Anywhere

A few weeks ago, we contributed an article to AdExchanger’s Data-Driven Thinking column about the civil war within the advertising industry. In the article, we discussed that the industry factions could be in trouble ” with the exception of Google. We wanted to expand on why and how Google became such a powerful player in the online advertising industry. Depending …

How we hire developers at Sortable

Hiring is hard. Assessing technical proficiency, planning for the needs of individual teams, and feeling out culture fit company-wide means that there will always be human decision making involved when filling roles. We assembled our engineering hiring committee ” senior developers Mark, Colin, Graeme, and Steven ” for an open discussion on what goes on behind the scenes when you …