Why analytics is vital to ad ops

Why analytics is vital to ad ops

  Ad Ops is constantly evolving”the industry isn’t what it was a year or even two years ago. Big data is a large driver of this evolution with its increasingly important role in the latest technologies available. Ad ops professionals are now responsible for overseeing data and providing insight into measuring ad effectiveness and recommending strategies for ad optimizations. Data …

Top 5 Ad Ops Conferences to Attend in 2019

Top 5 Ad Ops Conferences to Attend in 2019

At Sortable, we value our participation in conferences and industry events as they are crucial for ad ops and our publishers. The industry is constantly evolving and it’s important to discuss the latest trending topics and be inspired by thought leaders in the industry. Our team always makes it a point to learn from others, share best practices, and then …