10 Ad Tech trends to watch in 2017

Sortable Ad Ops

Header bidding moves server-side, video is on the rise, and the live-stream will be mainstream. In a rapidly-changing industry, it’s hard to stay on top of predictions for 2017. We’ve rounded up the top 10 trends to watch for in 2017. 1. Moving server-side From ExchangeWire, now that header bidding is mainstream, server-side header bidding is going to be its …

Top 5 Ad Ops conferences to attend in 2017

Sortable Ad Ops

We return with our second installment of ad ops conferences to attend for the year. Most of our picks from last year are back, and we’ve updated the dates, locations, and costs for each. These events are great places to stay up-to-date with the ad tech industry ” what to expect, what is important, and where the industry is headed. …

AdExchanger: AppNexus strikes back against Google’s attempt to end header bidding

Sortable Ad Ops

Since Google opened up its ad server and brought exchange bidding to dynamic allocation a month ago, publisher ad tech and media companies have been asking many questions but receiving few answers.Read more

13 Google AdSense alternatives

Sortable Ad Ops

As a publisher, you probably think a lot about optimizing and improving both your advertising operations and the revenue that you generate from ads. It might keep you up at night, pouring over CPM data and trying to do side-by-side comparisons of different advertising options. There’s also a pretty good chance that you use Google AdSense to fill a bunch …