AdSense for Arbitrage Publishers

Trish Manrique Ad Monetization

As a publisher, you must constantly search for new and innovative ways to successfully monetize your website. Bringing traffic to your website and generating a significant revenue stream can be quite challenging, especially when facing a constantly changing industry. If you have a top-notch website that easily generates a ton of organic traffic, you probably don’t have any issues with …

google ad manager account

What is Google Ad Manager?

Trish Manrique Ad Ops

Most publishers understand that ad servers play a significant role in their ad earnings. Of course, as a publisher, you need an ad server that can offer you both flexibility and maximum control over your ad inventory. It should also be user-friendly, have minimal delays in delivery, and a minimal hindrance when it comes to your monetization. That’s where Google …

Using Ad Refresh with AdSense and AdX

Trish Manrique Ad Monetization

If you’re the sort of person who only really scans websites and doesn’t spend a whole lot of time reading them in depth, you may only be subject to a single ad impression from any ads you’re exposed to. But, if you tend to read in-depth articles, or for whatever reason, something has captured your attention, the original ads you …

Page-Level, Site-Level, and Account-Level Enforcements in Google AdSense and Google Ad Manager

Trish Manrique Ad Monetization

Like credit card applications, Google has detailed policy and terms documents for using AdSense and Ad Manager. Unfortunately, many publishers don’t spend time reviewing the terms and are surprised when Google notifies them about a violation.  Page-level, site-level, and account-level enforcements are what Google uses to control the ads you display on your site. When an ad violation occurs, Google …

google

Google AdSense vs. Google Ad Manager

Trish Manrique Ad Monetization

Google provides you with many different products to help you monetize your online platforms. Two of the most popular products for publishers to use are Google AdSense and Google Ad Manager, which have dominated the programmatic advertising scene.  However, it can often be confusing for people to distinguish between the two and decide on which ad monetization tool to choose.  …

Google

Your Google AdSense Questions Answered

Trish Manrique Ad Monetization

If you’re a publisher with a sizable number of website visitors each month and don’t currently use AdSense for monetization, you could be throwing money away.  Even if your blog is “just” a passion project, if it generates a guaranteed number of visitors each month (based on your social media following and other resources), it makes sense to start thinking …

Google AdSense Alternatives in 2021

Trish Manrique Ad Ops

It’s 2021 and you might be considering it’s time to step up your advertising operations game. Since you’re reading this, there’s also a pretty good chance that you use Google AdSense to fill a bunch of your inventory. And why wouldn’t you? Millions of sites use AdSense to serve ads, and it’s a pretty damn good platform. But that doesn’t …

google two click penalty

8 ways to address Google’s Two-Click Penalty

Neera Shanker How-To

We know that seasonality can impact your site traffic but a significant decrease is a cause for concern. More notably, when your ad click-through rate simultaneously goes down. When this happens, most publishers start talking about Google’s “Double-Click” or “Two-Click” penalty. If your site’s ads are affected by this, keep reading to learn eight ways to address the “Two-Click” penalty. …