There are several different types of ads publishers can use on their websites. With their growing popularity, native ads are arguably the best choice for publishers who are looking for a less disruptive ad user experience, given their tendency to… Read More »Native Ads for Beginners
You’ve probably come across a rich media ad without knowing it — they can be difficult to distinguish from video or interstitial ads. Unlike standard ads, they take a lot of time, effort, and money to create. In this article,… Read More »What are Rich Media Ads?
Twenty-seven years, that’s how long it has been since the very first banner ad was published. The year was 1994, and the banner created for AT&T looked like this: Interestingly enough, the first banner ad didn’t mention the advertiser at… Read More »The Difference Between Native and Display Ads
There are tons of ad units that can appear on a publisher’s site. However, not all ad layouts are created equally or as effective as others. One of the newest layouts on the scene is sticky banner ads, aka sticky… Read More »What are Sticky Banner Ads?
In 2018, mobile advertising accounted for an astounding 75% of all digital ad spend, with companies in the U.S alone spending over $70 billion to reach an estimated three billion mobile phone users. Since 2018, the number of mobile users… Read More »Best Mobile Ad Sizes for 2021
Video advertising has become mainstream in recent years and continues to grow in popularity in the programmatic advertising ecosystem. Online video advertising offerings are expanding rapidly, with more than 90% of marketers believing that video ads are going to be… Read More »Types of Video Ad Formats
Some consumers find video more compelling than text, easier to pay attention to, and easier for users to retain information. The proportion of internet traffic that is video is increasing exponentially. Today, videos account for 80% of internet traffic. This… Read More »VAST vs. VPAID – What They Are, How They Work, And More!
While people are watching just as much content on TV as ever, the way that we are consuming digital media is changing. Increased bandwidth has opened up a new world of possibilities to enjoy our favorite shows. Streaming video has… Read More »What are OTT and CTV?
What is an Interstitial Ad? Sortable now supports Google’s new interstitial ad product which provides publishers with a new revenue stream by showing users an ad between some pageviews. It is initiated when a user clicks a relevant link on one page… Read More »What are Interstitials in Web Advertising?
Publishers everywhere are consistently looking for ways to improve the user experience for their readers, while simultaneously optimizing and maximizing their revenue. But increasing the ad density on page has its limitations from a user experience perspective, and brands and… Read More »What is Sponsored Video?