Hear that? It’s the sound of an industry’s collective sigh of relief after Google’s recent announcement that third-party cookies will still be around until at least 2023. Don’t stick your head in the sand though, the Privacy Sandbox isn’t going… Read More »Long(er) Live the Third-Party Cookie!
Did you know that if it weren’t for cookies, eCommerce shopping wouldn’t be a thing? We also wouldn’t be able to have our login information saved for the various websites we create accounts for, and we’d have to reconfigure the… Read More »Why Cookie Matching Matters
In January 2020, the California Consumer Privacy Act (CCPA) went into effect. Under the CCPA, residents in the state of California get more control over their data-related rights that companies such as Facebook, Google, data brokers, and more collect from… Read More »What is CCPA?
With the demise of the third-party cookie fast approaching, and no direct 1:1 replacement possible given the host of privacy restrictions now in place, one of the best potential solutions for the void left by the third-party cookie is to… Read More »What is Prebid User ID Module?
Cookies, or HTTP cookies, are data packets that contain information about a website’s visitors. A user’s device creates and stores these cookies when they visit most web pages. On our computers, cookies store information like passwords for various accounts. Cookies… Read More »Types of Web Cookies
Google has announced that it’s phasing out support for third-party cookies in Chrome by 2022. The company is working towards a new set of APIs for browsers to enable advertising and their Privacy Sandbox is part of the plan. The… Read More »Google’s Privacy Sandbox Explained
What is a consent management platform (CMP)? Just to review, a consent management platform (CMP) is a way for publishers to collect and manage consent from site visitors for the data their site (or sites they own) uses and stores.… Read More »What’s The Sortable-hosted Quantcast CMP?
Data privacy has always been a hot topic, but as the age of big data, machine learning, and artificial intelligence gets into full swing, it’s never been more top of mind. Consumers are becoming more conscious about whom they share… Read More »What’s Happening with Data Privacy in 2020
The great cookie countdown: What’s next for advertising without third-party cookies? How publishers are planning for the end of the third-party cookie The third-party browser tracking cookie is dead. What’s next? These are just a few headlines you may have… Read More »Third-party cookies: then and now
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