Google Ad Manager (GAM) 360, is the latest platform that organizes and delivers ads through the web, including mobile and app inventory. In a nutshell, it takes on the resources from DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX)… Read More »What Is Google Ad Manager 360?
Most publishers understand that ad servers play a significant role in their ad earnings. Of course, as a publisher, you need an ad server that can offer you both flexibility and maximum control over your ad inventory. It should also… Read More »What is Google Ad Manager?
If you’re the sort of person who only really scans websites and doesn’t spend a whole lot of time reading them in depth, you may only be subject to a single ad impression from any ads you’re exposed to. But,… Read More »Using Ad Refresh with AdSense and AdX
Like credit card applications, Google has detailed policy and terms documents for using AdSense and Ad Manager. Unfortunately, many publishers don’t spend time reviewing the terms and are surprised when Google notifies them about a violation. Page-level, site-level, and account-level… Read More »Page-Level, Site-Level, and Account-Level Enforcements in Google AdSense and Google Ad Manager
Google provides you with many different products to help you monetize your online platforms. Two of the most popular products for publishers to use are Google AdSense and Google Ad Manager, which have dominated the programmatic advertising scene. However, it… Read More »Google AdSense vs. Google Ad Manager
It’s common for publishers to use a metric like CPM to compare the performance of ad partners on their site. Cost Per Mille (CPM) is the amount advertisers are willing to pay for one thousand impressions on a publisher’s website.… Read More »What is Target CPM in Google Ad Manager?
AdSense is a Google service that most publishers have encountered before — for many publishers, it is the fastest way for their website to start earning money. All users have to do is create an account, set up ads, and… Read More »DoubleClick for Publishers to GAM – What you need to know
It’s 2021 and you might be considering it’s time to step up your advertising operations game. Since you’re reading this, there’s also a pretty good chance that you use Google AdSense to fill a bunch of your inventory. And why… Read More »Google AdSense Alternatives in 2021
We know that seasonality can impact your site traffic but a significant decrease is a cause for concern. More notably, when your ad click-through rate simultaneously goes down. When this happens, most publishers start talking about Google’s “Double-Click” or “Two-Click”… Read More »8 ways to address Google’s Two-Click Penalty