One of the first terms that you hear when you’re breaking into programmatic advertising word is RPM. The term is an abbreviation for “rate per mille,” where “mille” stands for 1,000. This is a common method used by online advertising… Read More »What Does RPM Stand For?
If you have a website, you’re probably using Google Analytics to track your online traffic (if you aren’t, you really should set it up). Simply by adding a tiny piece of code to your website, you can monitor not just… Read More »Pageviews vs. Sessions vs. Unique Pageviews
It’s common for publishers to use a metric like CPM to compare the performance of ad partners on their site. Cost Per Mille (CPM) is the amount advertisers are willing to pay for one thousand impressions on a publisher’s website.… Read More »What is Target CPM in Google Ad Manager?
It’s common for publishers to use a metric like CPMs to compare the performance of ad partners on their site. However, CPMs may not account for other factors that can impact a site’s overall revenue, and can cause confusion when… Read More »Counting what counts: CPMs, eCPMs, and revenue
As a publisher, you understand how important it is to measure the performance of your website(s). This allows you to see if your users are loving your site, or if there are opportunities for you to optimize. Lots of data… Read More »Let’s talk about session RPM
Viewability is one of the most important metrics publishers can optimize towards. The first step in driving brand engagement for advertisers is to ensure campaigns are seen by users. Advertisers use several key performance indicators (KPIs) to help measure the… Read More »The buzz on viewability and optimizations for revenue
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