The world of video advertising has created a lot of benefits for publishers, especially when it comes to ad monetization. Video ad spending currently sits at $26 US billion per year and is projected to reach $35 US billion annually… Read More »VAST Tags: An Introduction
In today’s digital world there are all kinds of effective content. However, while the written word is often the go-to in terms of appealing to and educating an audience, there’s something about videos that really hit the spot. According to… Read More »Creating and Using Engaging Videos
Video advertising has changed the game for publishers in terms of monetizing ads, as it has allowed them to show videos through multiple formats (outstream, instream, etc.), even when they don’t have any video content themselves. That means you don’t… Read More »5 Ways to Maximize Your Video Ad Earnings
Video advertising has become mainstream in recent years and continues to grow in popularity in the programmatic advertising ecosystem. Online video advertising offerings are expanding rapidly, with more than 90% of marketers believing that video ads are going to be… Read More »Types of Video Ad Formats
Some consumers find video more compelling than text, easier to pay attention to, and easier for users to retain information. The proportion of internet traffic that is video is increasing exponentially. Today, videos account for 80% of internet traffic. This… Read More »VAST vs. VPAID – What They Are, How They Work, And More!
Publishers everywhere are consistently looking for ways to improve the user experience for their readers, while simultaneously optimizing and maximizing their revenue. But increasing the ad density on page has its limitations from a user experience perspective, and brands and… Read More »What is Sponsored Video?