Like credit card applications, Google has detailed policy and terms documents for using AdSense and Ad Manager. Unfortunately, many publishers don’t spend time reviewing the terms and are surprised when Google notifies them about a violation. Page-level, site-level, and account-level… Read More »Page-Level, Site-Level, and Account-Level Enforcements in Google AdSense and Google Ad Manager
Google Certified Publishing Partners are a part of a very small community within Google’s most trusted partnership programs. The ultimate goal is to help publishers get the most out of their advertisements and tech, thereby maximizing their ad revenue stream’s… Read More »What it Means to be a Google Certified Publishing Partner
In May 2020, Google announced that page experience signals will soon be included in Google Search Ranking. The new page experience signals combine Core Web Vitals (CWV) with their existing search signals of mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.… Read More »Using Sortable’s Core Web Vitals Report
When you’re using your smartphone or another smart device other than your computer to search for content on the internet, you’re likely encountering Accelerated Mobile Pages. Accelerated Mobile Pages (AMP) are what allow your mobile searches to be conducted at… Read More »What is AMP?
As a publisher, bot traffic can sometimes be the bane of your existence. When you notice that your website, ads, and campaigns have become sluggish or lacklustre in performance, the culprit is usually one of the various bots circulating the… Read More »How to Identify Bot Traffic
You may think that your website design doesn’t matter much if you’re not running a business in a flashy industry. However, we can assure you that it absolutely matters regardless of the industry you’re in. Just in case you didn’t… Read More »Optimize your Website with These Redesign Tips
You’ve probably heard the phrase “split testing” being thrown around if you own a website or are involved in ecommerce. If you’re unfamiliar, split testing is a fairly simple concept of comparing two website or webpage versions to each other… Read More »How to do a Split Test with Sortable
With the demise of the third-party cookie fast approaching, and no direct 1:1 replacement possible given the host of privacy restrictions now in place, one of the best potential solutions for the void left by the third-party cookie is to… Read More »What is Prebid User ID Module?
One of your primary goals as a publisher is to ensure that your ads are relevant and click-worthy — without compromising their performance or demand. That means choosing which ads to display on your website takes some careful consideration. It… Read More »How to Choose Ads for Your Website
Google Adsense is one of the best advertising management solutions available. It’s not the only one, but you’ll be hard pressed to find a program that’s more intuitive and efficient. Of course, if you’re new to the blogosphere and publishing… Read More »How to Apply for a Google AdSense Account