Our team at Sortable sends out regular emails to let our publishers know to update your ads.txt — some of you do and some of you don’t. For those who don’t, you’re potentially losing out on ad revenue. Ads.txt (where… Read More »Breaking Down Ads.txt
Ad experience is one of those terms that can mean different things to different people, so the best place to start is by defining what it means to Neal Thurman, Co-Founder of the Brand Safety Institute (BSI) and Director of… Read More »What is Ad Experience and Why is it Important?
Brand safety. Two words that marketers, advertisers, and C-suite executives tend to throw around, but how many people actually know what it means, and why it’s important? Here at Sortable, we talk about brand safety a lot — because it’s… Read More »What is Brand Safety? Why Knowing Your Partners is Important.
Data privacy has always been a hot topic, but as the age of big data, machine learning, and artificial intelligence gets into full swing, it’s never been more top of mind. Consumers are becoming more conscious about whom they share… Read More »What’s Happening with Data Privacy in 2020
If you’re a publisher who’s been wondering what else you can do to monetize your website, there may be a few tactics you haven’t thought of. Today, we’re going to discuss some helpful tips to help your website monetization! We… Read More »5 Quick Wins to Boost Your Website Monetization
The great cookie countdown: What’s next for advertising without third-party cookies? How publishers are planning for the end of the third-party cookie The third-party browser tracking cookie is dead. What’s next? These are just a few headlines you may have… Read More »Third-party cookies: then and now
We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping them get there. When publishers choose to work with Sortable, they do so because of our leading-edge ad monetization technology,… Read More »Why publishers choose Sortable
It’s common for publishers to use a metric like CPMs to compare the performance of ad partners on their site. However, CPMs may not account for other factors that can impact a site’s overall revenue, and can cause confusion when… Read More »Counting what counts: CPMs, eCPMs, and revenue
Are you looking to monetize your site or switch Ad Ops providers, but can’t figure out how to choose the right Ad Ops provider for you? How do you figure out which one is right for you when there are… Read More »Finding the right Ad Ops provider for you
You’ve probably heard the debate between short and long-form content or asked yourself how you can improve content monetization. Bite-sized blog posts and slideshows are examples of short-form content that are short and sweet, and straight to the point. In… Read More »Short-form and long-form content monetization