What is a consent management platform (CMP)? Just to review, a consent management platform (CMP) is a way for publishers to collect and manage consent from site visitors for the data their site (or sites they own) uses and stores.… Read More »What’s The Sortable-hosted Quantcast CMP?
In today’s highly competitive digital world, there are numerous factors that contribute to a successful web presence — search engine optimization (SEO) efforts being one of them. In fact, without at least minimal SEO implementation your website may as well… Read More »Need-to-know SEO tips and trends
You’ve probably heard the debate between short and long-form content or asked yourself how you can improve content monetization. Bite-sized blog posts and slideshows are examples of short-form content that are short and sweet, and straight to the point. In… Read More »Short-form and long-form content monetization
When we’re trying to learn about a topic, our default action is to go to a search engine. With millions of searches conducted every day, it’s vital that your work appears on the first page or two of a search… Read More »Optimizing your SEO – A step-by-step guide
There are a lot of tools and techniques that web publishers can use to maximize ad revenue. This includes A/B testing, header bidding, and lazy loading ads. A commonly used technique is ad refresh. This strategy refreshes ads which can increase… Read More »Ad refresh, reconsidered